Seventeen steps, or one.
Both paths start the same way: you need your federal EIN from the IRS. From there, this is what the state's own instructions ask of you before the registration form appears.
- 01Go to businessexpress.ny.gov and select Login/Register.
- 02Select Register with NY.gov under New Users.
- 03Select Proceed in the pop-up.
- 04Enter your first name, last name, email, the email again, and a username.
- 05Pass the CAPTCHA.
- 06Select Create Account.
- 07Verify your details and select Continue.
- 08Wait for the activation email.
- 09Open it and select Click Here.
- 10Choose three security questions and select Continue.
- 11Create a password of at least eight characters.
- 12Select Set Password.
- 13Select Go to MyNY, then Services, then Business, then New York Business Express.
- 14Select Login/Register and sign in.
- 15Find Employer Registration for Unemployment Insurance (NYS-100) in the index.
- 16Select How to Apply, then Apply Online.
- 17Then the application screens begin, in English, with no one to ask.
- 01Create your account, or open the link your filing agent sent you.
The first question is on the screen, in your language, with the AI agent beside it.
Counted from the state's own published instructions for creating a NY.gov ID and starting the NYS-100 on New York Business Express. businessexpress.ny.gov
New York, the facts.
Registering an employer in New York: what the state requires and what you get. Tap a question to open it.
A general business becomes liable on the first day of the calendar quarter in which it pays $300 or more in wages. Nonprofit and household employers have different thresholds. If you have hired your first worker in New York, this is the registration the state expects from you.
A Federal Employer Identification Number (EIN) from the IRS, plus your business and owner details. The AI agent asks for each one only when it is needed, and your answers save automatically, so you can start now and finish later.
Your New York employer registration number. The state asks you to use it on all correspondence, forms and payments. This is your SUI number for New York.
Plain-language questions instead of the state portal, then your registration is filed with the state for you. The AI agent explains each question and checks your answers; the automation script types them into the government forms and files. No one ever opens the government site.
Your New York employer registration number goes on all your correspondence, forms and payments to the state. Keep it with your business records — your payroll provider or accountant will ask for it.
SUIAPP.AI handles the registration. For what the state requires after it — the returns, the payments, the dates — the source is the New York State Department of Labor.
No one hands you a checklist when you hire your first worker in New York. The state doesn't call; your bank doesn't warn you. You're simply expected to know — and if you don't, the penalty is the same: out of compliance, facing fines.
The wage threshold that makes a business liable, and the quarter it starts, are set by the state and published by the New York State Department of Labor. If you have started paying wages in New York and do not have an employer registration number yet, this is the registration to complete.
Your structure, New York's rules.
Who counts as an employee depends on how your business is set up. Pick yours for New York's rules and what its registration asks.
Register in New York today.
Plain-language questions in. Your New York employer registration number out. Start the application now, or book a meeting and we will walk you through it.
Not in New York? Every other state is coming, each with its own automation script.