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Every state runs an unemployment insurance program for workers who lose their jobs, and employers pay into it. To pay in, a business needs a State Unemployment Insurance (SUI) number from its state. No state issues it automatically: once you hire your first worker, you have to apply, and each state's process is different.
Sooner than most owners expect, and the rule depends on your state. In New York, a general business becomes liable on the first day of the calendar quarter in which it pays $300 or more in wages. Nonprofit and household employers have different thresholds.
You are out of compliance and facing fines. No one hands you a checklist when you hire your first worker: the state doesn't call and your bank doesn't warn you. You're simply expected to know — and if you don't, the penalty is the same.
They are confusing and full of technical questions, and one wrong answer gets your filing rejected. Even licensed filing agents dread them — 45 to 60 minutes per state, per client, in these same portals.
Source for the New York facts: New York State Department of Labor
It gets your business its SUI number without the government portal. An AI agent walks you through the registration question by question, and once your answers are approved, an automation script files them with the state. In New York, the result is your employer registration number, which the state asks you to use on all correspondence, forms and payments.
It asks one plain-language question at a time and explains anything you don't understand — type in the chat or just talk. It works by text or voice in English, Spanish, Chinese, Bengali, Russian, Arabic and Korean, on your phone, laptop or tablet, and your application auto-saves as you go.
Four roles share one application. The business owner answers a guided intake on any device; the AI agent explains every question and captures the answers; the filing agent — usually an accountant or payroll provider, Premium only — opens the finished application, reviews it and approves; the automation script types every approved answer into the government forms and files.
Once the answers are approved — by the business owner on Basic, by the filing agent on Premium — it types every one into the government forms and files. No one ever opens the government site.
Yes. Every answer is checked in real time, so mistakes are caught before anything is sent to the state. On Premium, the filing agent also reviews everything before it is filed.
Source for the New York facts: New York State Department of Labor
Basic is for business owners filing for themselves: you and the AI agent, no human reviewer, lower price. Premium is for filing agents filing for clients: your client answers, you review and approve. Both paths end the same way — an SUI number, filed with the state.
Your client answers the questions with the AI agent. You open the finished application, review it and approve — minutes, not an hour — with every client, case and SUI number in one place. Premium is for accountants, payroll providers, lawyers and anyone who files on a business's behalf.
New York is live today, the first state fully automated. Every other state is coming, each with its own automation script — 49 more states plus D.C. Join the waitlist for your state to be first in line when it opens.
In New York today: sole proprietorships, LLCs and corporations, whether S Corp or C Corp. Partnerships, LLPs, nonprofits, trusts and estates are coming next. If yours is one of them, write to us and we will tell you when it is ready.
Start your application at platform.suiapp.ai/signup; the AI agent takes it from there, one question at a time. Log in at platform.suiapp.ai/login whenever you come back — your application auto-saves. If you would rather talk first, book a meeting and we will walk you through SUIAPP.AI.
The same way major banks protect theirs — with extra locks on every sensitive number. Every SSN and EIN is scrambled so no one can read it, both in storage and while it travels.
Your records are walled off from everyone else's: a filing agent only ever sees their own clients' data. We do not sell your personal information, and the marketing site's analytics never record what you type. The details are in our privacy policy.
The links you share from SUIAPP.AI are private and expire after seven days, so an old link cannot be reused.
The platform runs on Supabase — a Postgres database with row-level security — and is hosted on Vercel, with payments handled by Stripe. It is the same trusted, battle-tested technology that major financial companies rely on.
Other questions?
Write to us from the contact page. Tell us where to reply, pick sales or support, and we answer by email — no need to open your own mail.
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